What's at the core of your struggle?

The struggle is real, and common. I mean, this isn't exactly the kind of thing you get taught in school or university. 

Many entrepreneurs in fact never need to go down this route of fund raising but for some business ventures you simply have to secure funding.

These are the most common mistakes I see would be entrepreneurs making:

• You aren't presenting the right information or data. 
• You don't fully understand how funding works. 
• You don't know what investors are looking for. 
• You don't know what is going to put investors off. 
• You don't know how to seek the right investors or the pitfalls of the wrong investor. 

Securing investment is only easy when you know how. When you don't, you are likely to find yourself in a spiral that might look a little like this.

• Investment pitches failing again and again.
• Feeling that your investor opportunities are failing because they don't really understand. 
• Your time is so consumed with investor seeking and preparation there is little time for anything else!
• Frustrated at seeing other seemingly less profitable products securing investments and leaving you behind. 
• You start to doubt if you'll ever be able to move your product forward.